Firstly, we hope that you and your family and loved ones are doing okay in this incredibly challenging time.
Secondly we would like to thank everyone who contributed to the development of the Screen Sector Strategy 2030.  We’ve taken all of the feedback provided via hui, focus groups, interviews and written submissions, and distilled that down into a strategy that we hope reflects the feedback from that process accurately.
The Screen Sector 2030 facilitation group thought long and hard about releasing a draft of the strategy for feedback in the midst COVID-19.   Last month the decision was made to delay the planned distribution of the draft strategy to industry for feedback by nearly two weeks as the effects of the COVID-19 lockdown became apparent.   Again in this past week the same discussion was held.  We have, this time, decided to proceed – in large part because what the sector agreed on and asked for in hui and submissions last year still reflects (and even more clearly and urgently now) what we’ll need to move forward from today: increased collaboration; more local IP creation to build resilience; an all-of-government approach to our sector and examination of whether regulations underpinning it are still fit-for-purpose; and a pan-sector voice. 
The benefit of the latter is already being evidenced.  The COVID19 Action Group response sprang directly out of the Screen Sector Strategy 2030 Facilitation Group, and the strategy development process.  The working group includes people from across the sector with the expertise required, and has been illustrating the value of joined-up communications and government liaison.    Attached is a letter from the lead of that group that provides more information on the link between their work and that of the strategy.
The reality is there will never be a perfect time in this current climate to seek industry input. While many of you will be anxious and working hard to preserve businesses and jobs (which is vital), there are some parts of the industry that will have more time to consider something that is focused on the long-term at the moment; and that may not be the case when restrictions start lifting. The feedback period has been extended by a week so that there is more time for people to read and consider their feedback.
It is important to note that this stage is for feedback from industry only. It is not the launch of the strategy nor will the strategy be formally submitted to Government Ministers at this time. We are conscious that the focus currently is on urgent and immediate relief programmes and policies and this strategy is not intended to interrupt or take precedence over those discussions.
As a draft there are still some elements of the document we are working on.  We have for example a case study from a Maori Production company that we would like to include in the strategy as it provides an excellent example of strong IP development.  However, we are still waiting on clearance to use that case study from the production team itself, so it has been taken out of this draft for now.  Similarly there are images we are waiting on clearance to use, and we seeking images with the right clearance that might be used as alternatives to some we have in the current draft.
Please find attached:

  • The draft of the Screen Sector Strategy 2030
  • A letter from our Facilitation  Group Chair, Miriam Dean, that provides more context for the strategy.
  • A letter from COVID19 Action Group lead, Felicity Letcher, that provides more information about the work they are doing right now, and its alignment to the draft strategy.

If you have feedback about the strategy document, can you please ensure you fill in the survey form (link in the letter from our Chair and below).  We will be using this to guide any changes moving forward and keeping record of everything. 
Survey link:

(Note: The draft strategy can be downloaded from the bottom of this post) 

Letter from the Chair 
Dear screen sector member,
On behalf of the Screen Sector Strategy Facilitation Group, I am pleased to present a draft of the Aotearoa–New Zealand Screen Sector Strategy 2030.
I hope you are keeping well and supporting those near you during these extraordinary times.  Like other facilitation group members, I am only too aware of the enormous impact COVID-19 is having on New Zealand, including on the screen sector. Many of you will be giving your highest priority to family, health and securing your livelihood. As you may know, an industry action group is responding to COVID-19 on behalf of the sector and its website is a good source of information and support:   We have attached a letter from Felicity Letcher on behalf of the COVID-19 action group to outline how the group’s work aligns closely with that of the Screen Sector Strategy.
Despite the unprecedented nature of the pandemic, it is important work continues on the strategy, which has reached the point where we are now seeking the sector’s feedback before publication. I appreciate many of you will be focusing on the “what now” and your immediate response to the lockdown, but I also know many of you are already thinking about “what next” – and the strategy provides a good starting point for exactly that.    
A brief recap
The strategy consists of a current-state assessment, a 10-year framework setting out long-term goals, and a three-year plan with short-term actions. The framework aims to enhance collaboration, content, capability, contribution and culture. The short-term plan creates the building blocks for achieving longer-term goals. The clear feedback was that small, practical steps were needed before taking big bold ones. Vitally, Tikanga Maori values, which set us apart from the world and make us New Zealanders, are woven into the strategy.
The process
This draft is the culmination of more than 12 months’ work and consultation. It began with the establishment of the facilitation group. Members represent a cross-section of the sector, and they have actively engaged with their guild members or colleagues. The engagement process was extensive, involving a series of public hui, along with focus groups and meetings with individuals inside and outside the sector. Feedback was sought from as many stakeholders as practicably possible, including individuals, businesses, guilds, funders, regulators, ministries, government agencies, local government, iwi and ethnic groups. Olsberg SPI provided an international perspective. The facilitation group heard diverse – and sometimes divergent – views. But some clear themes emerged, and it is these that have been incorporated into the framework and plan.
Inspiration for strategy
The strategy arose out of a challenge by Prime Minister Jacinda Ardern. She urged the sector to develop a long-term plan to create a bolder, more inclusive and more prosperous future. To help with the task, the Ministry of Business, Innovation and Employment and the Ministry of Culture and Heritage provided financial assistance and other support. The facilitation group gratefully acknowledges this help. Throughout the development of the strategy, the sector focused, as the Prime Minister required, on how it might help itself, not merely how the Government might help it. A whole-of-sector approach and a long-term view were other key considerations during development work. The strategy recognises that other avenues and mechanisms are available to achieve other objectives the sector may have, such as using annual budget processes to obtain more funding for local content.
Other points
Some of the 10 initiatives in the three-year plan contain only brief details about how they will be implemented. This is deliberate. First, some initiatives very much require the sector to get in behind them, so there is little point in detailing how they might be put into effect if critical sector support is missing. Second, some require conferring with other parties before progress can be made. And third, some require a focus on the high level to get the sector moving in the same direction. Details can come later.
This is a strategy. It is not a report that is based on a detailed review or research report, although it clearly required an examination of current challenges and opportunities.
The facilitation group engaged a professional writer to edit the document, so it is as clear and succinct as possible. The style is plain and the tone matter of fact because the document’s audience is not just the sector. Ministries, politicians and the public will also read it.
Finally, it was neither possible nor appropriate for the strategy to include every individual viewpoint. The facilitation group’s focus was on the common themes and distilling the views of the majority. 
What we would like from you
We would like to know whether you consider the draft:
 adequately identifies the broad challenges and opportunities facing the sector (bearing in mind it was written before COVID-19)covers all the key areas and omits nothing of substance. 
Note that there will be opportunities for the sector to amend the 10-year framework, depending on the sector’s progress and any changes to external circumstances.
We ask for feedback by 5pm 29th April.  You can respond through a questionnaire which you can find here –  
Given the current circumstances, we believe three weeks should be enough time to respond. Please be specific about changes you would like made to the document.
Finally, I appreciate that these are challenging times, but I ask you to take the time to consider the draft strategy and your response carefully because it is the culmination of work that will have a significant bearing on the future of the sector.
Ngā mihi

Miriam Dean CNZM QC
Chair, Screen Sector Strategy Facilitation Group
Facilitation group members:Rachel Antony, Hineani Melbourne, Grant Baker, Cliff Curtis, Michael Duignan, Richard Fletcher, Sandy Gildea, Miranda Harcourt, Tanea Heke, Chey-Ling Huang, Kevin Jennings, Felicity Letcher, Sioux Macdonald, Denise Roche, Alice Shearman, Kerry Warkia, David Wilks, David Wright, Melissa Ansell-Bridges, Erina Tamepo.

Letter from COVID-19 Action Group Lead
The release of the draft Screen Sector Strategy 2030 for industry feedback coincides with the huge impacts on our industry from COVID-19.
In response to this unprecedented crisis, a screen sector COVID-19 action group was established to coordinate the industry’s response. This group includes many key screen industry guilds and organisations, as well as major stakeholders. You can find out more about the group at
The group has identified short, medium and long-term priorities which deal with the urgent support needs; health and safety advice; interim opportunities for the sector; and exploring how the industry can return to work safely and what the post-COVID landscape might look like including new opportunities as well as how the industry might operate in that “new normal.”
Alignment with Screen Sector Strategy
The draft strategy is broad enough to remain relevant even in these unprecedented times and as a living framework with a long-term outlook, it can also be updated as the industry adapts and evolves on the other side of COVID-19 while providing a platform for the industry’s recovery and growth.
The Screen Sector Strategy and the COVID-19 action group provide a good balance between the action required to deal with our urgent present, and the vision and focus on the future to ensure the actions  we take in the short term help support the development of a sector we want moving forward.
The screen sector COVID-19 action group is an example of one of the working groups identified in the strategy that would operate under the proposed pan sector body. There are already elements of some of the initiatives from the Screen Sector Strategy that the COVID-19 action group has included in its thinking and started to implement including greater co-ordination with Government; working with government to modernise the regulation that shapes the sector including conversations with funding agencies; and looking at ways to boost the sector’s capability and capacity during this current period of disruption.
The strategies and work of the COVID-19 action group will continue to align with the Screen Sector Strategy 2030 and this work will eventually be handed over to a pan sector body once established.
If you have any questions about the screen sector COVID-19 action group, please contact us at
Nga mihi nui
Felicity Letcher
Chair – Screen sector COVID-19 action group

The draft Screen Sector Strategy 2030 can be downloaded here. 

How do you provide feedback?  
You can provide feedback on the draft strategy here. 

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